Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

McLaren P11 at Nurburgring – launch imminent

The McLaren P11 has been pounding round the Nurburgring ahead of a launch on 9th September Ahead of the launch of the P11, McLaren are pushing on with testing the P11, and our picture here is of the P11 pounding round the Nurburgring in final testing. The McLaren P11 is the first stage of McLaren’s plans to launch a range of three new cars in the next few years. The P11 is aimed directly at the new Ferrari 458 Italia and the Lamborghini LP560-4.

Porsche unveils 2015 911 Targa

Porsche has given its latest 911 Targa a heavy dose of retro appeal through the adoption of a series of classic styling cues that hark back to that of the original model launched in 1965. Unveiled at the Detroit auto show, the new 911 Targa is based around the same aluminium bodyshell and four-wheel drive mechanical package as the 911 Carrera 4 Cabriolet, alongside which it will be produced at Porsche's Zuffenhausen factory on the outskirts of Stuttgart, Germany. Among the traditional styling elements Porsche's design boss Michael Mauer has chosen to resurrect on the new car is a fixed B-pillar hoop, or Targa bar as it has come to be known over the years.